I partner with founders, brands, and creative teams to shape thoughtful, visually distinctive experiences—from early vision through execution. Blending creative direction, production leadership, and aesthetic strategy, I help ideas become cohesive, beautiful realities.

How I Work

I work as a creative consultant and advisor, partnering with founders and small teams at moments where clarity and direction matter most. My role sits upstream of execution—helping shape vision, refine creative strategy, and guide high-level decisions across brand, content, products, spaces, and experiences.

My approach blends creative direction, production leadership, and curation. I believe the strongest work happens when great ideas are paired with thoughtful systems, clear decision-making, and careful execution.

Whether collaborating with founders, in-house teams, or creative partners, I bring an editorial eye, operational rigor, and a calm, collaborative process—helping teams move from ambiguity to alignment with confidence.

  • Creative Direction

    Defining the creative vision that guides brands, campaigns, products, and experiences—from concept through execution.

    Creative Production & Operations

    Building the systems behind exceptional creative work. Cross-functional leadership, production strategy, workflow design, vendor management, and bringing complex creative projects to life.

    Brand World Development

    Creating cohesive visual identities through art direction, color, typography, photography, materials, styling, and visual language.

    Experience & Environment Design

    Creative concepting for hospitality, retail, residential, events, and experiential spaces—where brand and environment become one.

    Content & Photography Direction

    Leading editorial, lifestyle, product, and campaign photography with a focus on storytelling, casting, styling, composition, and creative consistency.

    Creative Curation

    Developing thoughtful collections, product assortments, image libraries, inspiration systems, and visual frameworks that elevate customer experience and brand storytelling.

    Storytelling & Brand Messaging

    Helping brands clarify positioning, narrative, tone of voice, and the emotional ideas that connect products, spaces, and people.

    Creative Systems

    Designing scalable creative frameworks—including guidelines, design systems, content standards, and decision-making principles that enable teams to move faster while maintaining quality.

    Fractional Creative Leadership

    An ongoing strategic partner for founders and leadership teams who need senior creative guidance without building a full executive team.

  • I believe the strongest creative work begins with clarity.

    Rather than jumping straight into execution, I help uncover the vision, define the point of view, and establish the creative principles that guide every decision that follows. Whether shaping a brand, refining an experience, or directing a campaign, my goal is to create work that feels intentional, cohesive, and enduring.

    I bring together creative direction, production expertise, and an editorial eye to help teams move thoughtfully—from early ideas to well-executed outcomes.

  • I partner with founders, creative leaders, and cross-functional teams navigating moments of growth, transformation, or innovation. Whether launching a new initiative, evolving an established brand, or scaling a creative program, I help bring clarity, alignment, and a cohesive creative vision.

    My experience spans global technology companies, consumer brands, hospitality, retail, and the built environment. I'm most effective in organizations where creativity intersects with business strategy and where thoughtful systems, strong collaboration, and exceptional execution matter.

    I work best with teams who value high standards, decisive thinking, and a long-term approach to building meaningful brands and experiences.

  • Born and raised by the beach in Santa Monica, CA, I’m drawn to light, composition, and the emotional impact of visual storytelling.

    With 20+ years across styling, photography direction, and creative leadership, I work at the intersection of brand identity, aesthetic clarity, and narrative strategy.

    My background spans editorial, interiors, and lifestyle imagery for clients including Amazon, Williams Sonoma, RH, Airbnb, Target, Nike, and others. I bring a refined, consistent eye and a strategic understanding of how visuals shape perception and brand value.

    I founded Paloma Home Studio—a boutique design and interiors firm featured in Elle Decor, Dwell, and The New York Times—which I successfully sold after six years of leading its creative direction and visual language. That experience informs my approach today: thoughtful, efficient, and grounded in both creative and operational insight.

    Alongside my consulting work, I collaborate with Airbnb’s internal Creative and Production teams on visual strategy, content development, and listing experience initiatives. This work includes supporting photography guidelines, aesthetic direction, asset consistency, and creative problem-solving across a range of internal projects.

    Today, I partner with modern brands, founders, and creative teams to clarify their voice, shape their visual world, and build cohesive, elevated narratives. Whether refining a brand identity, directing content, or establishing an aesthetic foundation, my work blends creative clarity with practical execution—helping brands evolve with intention and confidence.

A bedroom with a large glass sliding door overlooking a natural outdoor landscape. The bed has a plush, white, textured blanket and pillows. There is a small table with magazines beside the bed, and built-in shelves on the wall holding books. A person is walking outside through the glass door.